Welcome to My World
world-building is not a new idea, in fact, it has existed in the highest forms of marketing for decades.
disney built an entire narrative universe around a mouse, marlboro built an entire mythology of masculinity around a cigarette. ralph lauren has spent five decades building an aspirational americana that has nothing to do with manufacturing clothes, nike built a mythology around athletic transcendence, luxury houses like chanel have spent time building a coherent mythology around coco chanel herself as a character; a runway show is literally a constructed world experienced for twelve minutes.
this is my world-building concept - the creative universe & the proof of concept for my visual aesthetic and art direction.
obsessions -
a series of stories exploring the power dynamics surrounding attention. who is in control when the obsessed and the object of adoration are both consenting?
“Submission” Coming Soon
“Worship” Coming Soon
using leisure and luxury to highlight both the current and evolving state of society, these narrative love stories should feel both familiar and foreign, leaving room for aspiration to take hold.
saudade -
sow-DAH-djee (portuguese) : a melancholic longing for something beloved that is lost
saudade is an ongoing visual diary — a recurring study of women of color and soft power; an emotional truth that the most luminous people are often those who have learned to carry the heaviest things beautifully.
Enter “Saudade” ->
